Essay --

Dell and Home Depot, the largest organizations in their field, have had to initiate new corporate images to sustain competitive advantages over their leading competitors. By learning their customers’ needs and preparing a marketing strategy to incorporate a variety of segments, each has entered the marketing era with diverse products and a dynamic marketing environment. Dell’s target market consists of personal computer users and corporate users. Dell is known for their ability to build computers suited to their customers needs. Because their largest customer base is marketed online, their geographic area is unlimited. Since technology is rapidly progressing and moving away from traditional PC’s, Dell has to diversify their products. Dell reaches out to a diverse group; however, their main focus represents the youth. With their focus moving toward smart phones, tablets, software, storage management and supercomputers this enables them to continue to be competitive in the computer marketplace. While Dell targets the younger generation, Home Depot focuses on a wider customer base ranging from twenty to sixty years of age. Their primary target market is do-it-yourselfers and contractors. Their main customers tend to be the smaller contractors with five to six workers. Because of this, Home Depot took a huge hit with the decline in real estate. As the housing market is recovering, they see increased profits and opportunity for growth potential. â€Å"As house prices appreciate people are more willing to invest in their homes† (Colvin, 2013, para. 3). Focusing on building stores in the suburban area, Home Depot targets those interested in fixing things and doing household activities such as gardening. Both Dell and Home Depot ar... ...as customers show up to complete their transaction and purchase additional items. Both companies, still using the traditional means of advertising such as television, radio, newspaper and magazines also recognize the importance of digital advertising and the cost effectiveness of it. Appealing to the modern technological society, increases customer satisfaction and promotes growth. The development of a widespread business strategy is important for a businesses success. It is important to develop an effective marketing mix to expose all products to the right environment. Monitoring this market environment as changes take place is crucial to ensure their audience and their needs have not changed. By knowing their target market, and integrating marketing mix, both companies are able to utilize their competitive advantages and initiate long term growth strategies. Essay -- Dell and Home Depot, the largest organizations in their field, have had to initiate new corporate images to sustain competitive advantages over their leading competitors. By learning their customers’ needs and preparing a marketing strategy to incorporate a variety of segments, each has entered the marketing era with diverse products and a dynamic marketing environment. Dell’s target market consists of personal computer users and corporate users. Dell is known for their ability to build computers suited to their customers needs. Because their largest customer base is marketed online, their geographic area is unlimited. Since technology is rapidly progressing and moving away from traditional PC’s, Dell has to diversify their products. Dell reaches out to a diverse group; however, their main focus represents the youth. With their focus moving toward smart phones, tablets, software, storage management and supercomputers this enables them to continue to be competitive in the computer marketplace. While Dell targets the younger generation, Home Depot focuses on a wider customer base ranging from twenty to sixty years of age. Their primary target market is do-it-yourselfers and contractors. Their main customers tend to be the smaller contractors with five to six workers. Because of this, Home Depot took a huge hit with the decline in real estate. As the housing market is recovering, they see increased profits and opportunity for growth potential. â€Å"As house prices appreciate people are more willing to invest in their homes† (Colvin, 2013, para. 3). Focusing on building stores in the suburban area, Home Depot targets those interested in fixing things and doing household activities such as gardening. Both Dell and Home Depot ar... ...as customers show up to complete their transaction and purchase additional items. Both companies, still using the traditional means of advertising such as television, radio, newspaper and magazines also recognize the importance of digital advertising and the cost effectiveness of it. Appealing to the modern technological society, increases customer satisfaction and promotes growth. The development of a widespread business strategy is important for a businesses success. It is important to develop an effective marketing mix to expose all products to the right environment. Monitoring this market environment as changes take place is crucial to ensure their audience and their needs have not changed. By knowing their target market, and integrating marketing mix, both companies are able to utilize their competitive advantages and initiate long term growth strategies.