Marketing Plan Atos - 3651 Words

Atos Strategic Marketing Plan Theo Gonzales Alicja Ignatowicz Yorkville University Marketing Strategy BUSI 2163 Paul Finlayson August 16, 2015 Table of Contents Company Background 4 Mission Statement 4 Products 4 Consumer Analysis 5 Competitive Analysis 6 Industry analysis 7 GTA – Home Market 7 Canada – Domestic Market 8 Foreign Market 9 Strategic Plan 10 Marketing Mix 12 Product 12 Price 12 Place 12 Promotion 13 Objectives and Goals 13 Short-term plan 13 Long-term marketing objectives 14 Market share and customers projections 14 Recommendations 16 References: 18 Appendix 1 20 Appendix II 21 Appendix III 22 Company†¦show more content†¦Fitness can take shape in many different forms such as walking, jogging or any other activity that can be can alone or as a family event. We want to make sure that we can provide a great product at a price that is affordable to all income streams, taking into consideration trends and shift in consumer preferences by adjusting the mix of existing product offerings. Increased public awareness in the importance of proper footwear is also a positive factor influencing the athletic shoe industry. The target consumer markets will be the following: The multi-purpose sneaker: Most consumers aren’t shopping for specialized shoes; they want a versatile sneaker to wear on multiple occasions (Butler-Young, 2015). The aspiring athlete: Many sneaker consumers are not highly active people. Their sneaker purchase is either a realized or idealized desire to become more active. The active family: This is one of the largest target markets, which also provide the most opportunity for multiple sales, and deeper access to the communities. Competitive Analysis The athletic footwear is highly competitive on both domestic and worldwide basis. The large companies have a diversified lines of athletic and leisure footwear and they are Nike, Asics, Adidas, New Balance and Sketchers. 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