Marketing Plan Atos - 3651 Words

Atos Strategic Marketing Plan Theo Gonzales Alicja Ignatowicz Yorkville University Marketing Strategy BUSI 2163 Paul Finlayson August 16, 2015 Table of Contents Company Background 4 Mission Statement 4 Products 4 Consumer Analysis 5 Competitive Analysis 6 Industry analysis 7 GTA – Home Market 7 Canada – Domestic Market 8 Foreign Market 9 Strategic Plan 10 Marketing Mix 12 Product 12 Price 12 Place 12 Promotion 13 Objectives and Goals 13 Short-term plan 13 Long-term marketing objectives 14 Market share and customers projections 14 Recommendations 16 References: 18 Appendix 1 20 Appendix II 21 Appendix III 22 Company†¦show more content†¦Fitness can take shape in many different forms such as walking, jogging or any other activity that can be can alone or as a family event. We want to make sure that we can provide a great product at a price that is affordable to all income streams, taking into consideration trends and shift in consumer preferences by adjusting the mix of existing product offerings. Increased public awareness in the importance of proper footwear is also a positive factor influencing the athletic shoe industry. The target consumer markets will be the following: The multi-purpose sneaker: Most consumers aren’t shopping for specialized shoes; they want a versatile sneaker to wear on multiple occasions (Butler-Young, 2015). The aspiring athlete: Many sneaker consumers are not highly active people. Their sneaker purchase is either a realized or idealized desire to become more active. The active family: This is one of the largest target markets, which also provide the most opportunity for multiple sales, and deeper access to the communities. Competitive Analysis The athletic footwear is highly competitive on both domestic and worldwide basis. The large companies have a diversified lines of athletic and leisure footwear and they are Nike, Asics, Adidas, New Balance and Sketchers. According to Forbes publication Nike, Adidas, Puma and Asics are the key players in the global athletic footwear market, together accounting for more than 30% market share.Show MoreRelatedAustralian Tax Compliance And Laws For Individuals And Companies1021 Words   |  5 PagesForecasts/Projections †¢ Cash Flow Statements †¢ Cost Management †¢ High NetWorth Client Tax †¢ Business Structuring †¢ Investigative Analysis †¢ Fixed Asset Maintenance †¢ Superannuation Returns †¢ FBT, GST, BAS, IAS PAYG †¢ Client Relationship Management †¢ ATO Legislation Translation Qualifications Education: Studying CPA Qualification | Six papers completed with two subject left. 2012 Certificate III in Business | Navitas Workplace Solutions, Melbourne, VIC 2011 Master of Practising Accounting |Read MoreBSBMGT617A Develop and implement a business plan Essay2816 Words   |  12 PagesBusiness Plan ProFound Marketing Consultancy Sydney, Australia November 3, 2013 Table of Contents Sl# Section Page no. 1.0 Overview 3 1.1 Vision 3 1.2 Mission 3 1.3 Objectives 3 1.4 Values 3 2.0 Market Requirements Customer Profile 4 3.0 Services 5 4.0 Pricing Strategy 5 5.0 Resource Requirements 6 5.1 Financial Physical 6 5.2 Human 7 6.0 Legislative Requirements 7 7.0 Stakeholder Consultation 7 8.0 30 day Start-up Action Plan 8 9.0 Business Performance Monitoring Plan 8 9.1Read MoreVBE Assessment Detail Updated 1 1265 Words   |  6 Pagesrelevant financial statements for the virtual business you operate. You can access this information from the Enterprise App. and you should do so after each in-world session. These financial statements will form part of the financial plan section of your business plan so you should print them out and retain a copy. Please note that the financial statements for trading sessions 1-5 cannot be saved in the Enterprise App because the trading done in subsequent sessions overwrites the previous figuresRead MoreCapacity and Demand Planning in Coca- Cola678 Words   |  3 PagesProfile of Coca-Cola Refreshments USA Briefly describe the line of business (product types etc.), noting the type of environment (MTS, ATO or MTO). Coca-Cola is an American multinational beverage corporation that was found on 1892 by Asa Candler and is a manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. Coca-Cola operate in a make- to -stock enviroment. This process can help to provide faster service to customers from available stock and lower costs consideringRead MoreA Report Of Roger And Michelle Plan On Establishing Winery Coach Tours1241 Words   |  5 PagesCommission which provided reliable information. Numerous media articles and websites were referenced to support information as these sources were not as reliable as government organisations and primary resources. â€Æ' Introduction Roger and Michelle plan on establishing winery coach tours in the Adelaide Hills. They initially intend on establishing a touring service and, in the future, to expand nationally, diversify with restaurant or accommodation, and have their children in the business. NumerousRead MoreRole of Ict in the Hospitality Industry4628 Words   |  19 Pagesfrom all over the world now depend almost on the use of ICT to plan, manage and market their services. There was a time when organizations would depend on using effective BPOs also known as call-centres to reach out to the consumers, but now the use of the internet has changed the whole scenario. Organizations have now integrated their system with ICT tools such as GDS, CRS, PMS, DMS etc to facilitate in the overall management and marketing of services especially in the hospitality and tourism industryRead MoreA New Event Planner Entrepreneur, And New Computer Technology Essay1231 Words   |  5 Pageson what’s trending in the event planning industry and my top trends were creativity, event-driven marketing (EDM), and new computer technology. An extension of the project required an archive-based qualitative approach to one of the trends. I chose to conduct research on EDM based on the following factors: 1) EDM presented a distinct approach to direct marketing and traditional database marketing which typically use statistical data. 2) Several resources provided the most dynamic, measurable informationRead MoreJob Search For A Job1372 Words   |  6 Pagesaccountant software I need to learn or improve like Quickbook, MYOB, Xero and SAS. Skills in work fields Tax knowledge, ability to research and skills to deal with ATO and client Mentor A mentor in my career that guides me the direction of career path and commerce my CA study. Continue learning As a tax accountant, it requires we think and plan based on the latest regulation. Therefore tax knowledge update is necessary. Forward thinking For tax planning, sometimes it needs you think out of the boxRead MoreExploratory, Descriptive, and Causal Research Designs9790 Words   |  40 Pagesdiscontinuous panel. Clarify the difference between laboratory experiments and field experiments. Distinguish among a standard test market, a controlled test market, and a simulated test market. INTRODUCTION A research design is the framework or plan for a study used as a guide in collecting and analyzing data. There are three basic types of research design: exploratory, descriptive, and causal. In this chapter, we’ll discuss these types of research design, give some examples, and note when eachRead MoreGlobal Managemetnt2272 Words   |  10 Pages |happily quit his job and devoted all his energies to the rapidly growing business. As the volume sold under the Surfside label | | |continued to increase, Natasha also resigned her job and turned her full attention to the design and marketing of Surfside products.| | |Their current premises are operating at full capacity so Natasha and Boris have been discussing an expansion to cope with the | | |increasing demand for Surfsides gnarly clothing.

Essay on The Failure of the Spanish Armada - 709 Words

The Failure of the Spanish Armada The Armada could have succeeded the plan was simple and could have been effective. The Spanish had the strongest army in Europe and the English defences were not exactly good. The plan was very simple, but could have been deadly if it had worked. The main reasons for it not working out were the communication problems. The messenger ships travelled the same speed, as the Armada so they were nearly useless and the communication between Parmas army and the Armada were not good. On top of all of this the Armada had received message that Parmas army was not ready when they were at Calais, which caused a big problem for the Spanish. Communication was not the only†¦show more content†¦When the English sent in their fireships the problems started, the Armadas formation had broken up and the English were coming in for the attack. Luckily he managed to keep himself out of a fight. The Armada was sailing in the wind and was going to be run aground, they couldnt turn round because they were being followed by the English. The wind changed and they thought they were saved. During this time the Dukes advisors all persuaded Medina to surrender to the English instead of running aground. Medina Sidonia decided to wait and when the wind changed direction he decided that his first priority was to the safe keeping of the Armada. The wind would have made it difficult to sail in the Channel, on the other hand the way that he went he lost about 18 ships overnight, because of the storms. By the time the last ship got back to Spain there were only 63 ships left. The English attack at Calais did cause the Spanish to fail one of their orders, to keep in the crescent formation and it caused them to fail there main objective... pick up Parmas Army. The army were nearly ready but the English managed to get the Spanish out of the port and into sea using fireships that made the Spanish think that we had hell burners, from here they started to start a huge battle and the army was unable to get picked up because of this. Many sources say many different things about the English ships.Show MoreRelatedThe War Between Spain And England1723 Words   |  7 Pagesbattle between the massive Spanish Armada and the much smaller English fleet. With superior strategy, ships, and confidence, the English managed to not only fend off the Spanish but handily defeat them, preventing what could have been a huge invasion and disaster. Queen Elizabeth herself came to rally the troops, giving them the confidence to triumph over the Spanish (Kallen, 2013). It is apparent that this battle was a major battle and turning point in history. If the Spanish had won, history wouldRead MoreWhy Did the Spanish Armada Fail?2271 Words   |  10 PagesWhy did the Spanish Armada Fail? The Spanish Armada is the name given to the giant flotilla of Spanish warships send by Spain’s Catholic King Philip II in 1588 to destroy Protestantism England under Elizabeth- though hindsight would say otherwise, the aim of the Spanish Armada was not intended for an all-out confrontation with the opposing English fleet- but rather to escort the vulnerable barges in which the Duke of Parma (a well respected and experienced general who had been fighting against DutchRead MoreAnalysis Of Kapur s Elizabeth : The Golden Age1262 Words   |  6 Pagesfictitious stories. The historical accuracy of the film suffers due to the romanticizing of Queen Elizabeth I, its blatant exaggeration of threats made against her, such as the Babington Plot, and the theatrical and fallacious portrayal of the Spanish Armada. The film s character of Queen Elizabeth I, played by Cate Blanchett, is decisively romanticized. It is clear throughout the film that this account of history is very patriotic, equating Elizabeth to a woman full of goodness and fortitude andRead MoreEssay King Phillip II of Spain: The Battle of Lepanto in 1571616 Words   |  3 PagesAlso, Elizabeth threatened to rob Spanish treasure ships returning from Spain’s colonies in America. Elizabeth signed a treaty with the rebels to supply goods and troops to help their cause and this made Phillip consider going to war with England. Phillip did eventually go to war with England to return it to it’s Catholic past after Mary, Queen of Scots was executed and his chances of putting a Catholic on the English throne was destroyed. He sent the Spanish Armada (made up of 130 ships) to invadeRead MoreThe Spanish Armad A Shift Of Power Creating Spain s Demise And England s Uprise2299 Words   |  10 PagesBowers Mr. Kennedy CHY 4U 25 May 2016 The Spanish Armada: A Shift Of Power Creating Spain’s Demise and England’s Uprise Infinite power is unattainable, this is because the circumstances in situations change, therefore power is thus being constantly shifted from one place to another. Power shifting can be for better or for worse, however, undoubtably so, is inevitable. The Spanish Armada, which took place in August of fifteen eighty-eight, was a Spanish fleet of one hundred and thirty ships thatRead MoreThe Machiavellian Struggle in Spain and England during the Reformation881 Words   |  3 Pagesnecessity, but rather his religious ambitions. Phillip, His Most Catholic Majesty, was very serious about religion. When the Dutch, within his empire, began to tolerate various forms of protestants, he became furious. In response, Phillip sent the Spanish Inquisition to the Netherlands to help enforce Catholic Beliefs, but it only drove more of the Dutch into the Protestant faiths. The nobles in the Netherlands even asked Phillip to for a break from the onslaught, but Phillip ignored it. PhillipRead Mor eEssay on The Spanish Armada2030 Words   |  9 Pages The Spanish Armada The Spanish Armada, also called the Invincible Armada (infra), and more correctly La Armada Grande, was a fleet (I) intended to invade England and to put an end to the long series of English aggressions against the colonies and possessions of the Spanish Crown; (II) it was however all but destroyed by a weeks fighting and a disastrous cruise; (III) this led to the gradual decadence of the maritime power of Spain; (IV) Catholics on the wholeRead MoreQueen Elizabeth I Of England967 Words   |  4 Pagestrade with the Native Americans and mount piracy attacks on the ships of the enemy Spanish fleet. Queen Elizabeth sponsored â€Å"privateering† by motivating English sailors to raid and pillage Spanish ships, and having an English colony near the Spanish colonies would increase the effectiveness of privateering. Elizabeth hoped that once the English controlled the entire Eastern Seaboard of the new continent, the Spanish would hardly be a threat. However, the English were hasty in establishing their firstRead MoreThe Church Of England Was Only A Half R1225 Words   |  5 Pagesthis was not sue to her split in faith as she was a Protestant woman, but it was due to her intent to appease and avoid religious uprisings by trying to find a middle ground. During the middle years of Elizabeth’s reign it is clear that Elizabeth’s failure to establish one unitary religion, there are a lot of challenges to her position and proposed reforms that she faces over the 14 year period. A lot of bills by protestant members of parliament begin to push for more subjugation of Catholics, suchRead MoreMotives of Exploration of the New World Essay823 Words   |  4 PagesAsia but instead, he discovered the New World. Thus; Spain, France and England began sending out conquistadors and explorers to the uncharted terrains of the new continent. Motives for the Spanish, French, and English explorers varied greatly, however, they were similar in some ways. The motives of the Spanish explorers were acquisition of mineral wealth, spread of Christianity, search of El Dorado, search of Northwestern Passage, and thrill of adventure. The treasures that Columbus brought back

Diversity Audit - 3938 Words

UPS Diversity Audit Table of Contents Executive Summary 3 Diversity Audit 4 I. UPS Organizational Background 4 I.1. Corporate History 4 I.2. Corporate Business Culture and Scale 4 I.3. Delivery Service Industry 4 I.4. Operational Management 5 I.5. Technology and Innovation in UPS 5 II. Selected Criteria 6 II.1. Diversity Audit Background 6 II.2. Audit Criteria 7 III. Diversity Management in UPS 8 III.1. Diversity of UPS people 8 III.2. Diversity of UPS Community 8 III.3. Diversity of UPS Customers 8 III.4. UPS Supplier Diversity 9 III.5. UPS Diversity in Board Members 9 IV. Evaluation of UPS Diversity Initiatives 9 IV.1. Feedback Facility 10 IV.2. Employee benefits 10 IV.3. Benchmarking and Cooperation 10†¦show more content†¦All of these operations are performed through a single network (‘Overview’, 2007). Managers of the company believed that the integrated operating model maintained by the company will deliver significant benefits in respect of many performance evaluation criteria, like employee management, environmental issues and financial viability. UPS defines itself as the first delivery service company that has the ability to synchronize the flow of goods, information and funds into a single integrated form of service. Managers and employees at UPS have worked hard to build the scale, the infrastructure, the financial foundation and the specific expertise to give birth to such synchronized form of service (‘Overview’, 2007). I.5. Technology and Innovation in UPS Mostly, the company is proud to promote its high-tech communication technology employed to assist its operations. Managers of the company ensure stakeholders that technology always powers every line of service they offer. For instance, a PLD (package level detail) is always created to guide UPS officers in their global delivery operations. Each PLD is built from the information delivered by UPS customers through UPS electronic information system. UPS delivery officers are also guided by UPS package routing technology which is designed to enhance timeliness andShow MoreRelatedThe Diversity Audit Project : Starbucks1406 Words   |  6 Pagesof the diversity audit project is to teach students how to analyze and measure diversity efforts of potential employers and as potential customers. In this globalizing world these skills are more important than ever. Many companies are making changes to diversify their employees and their customer base; this project is focused on investigating one company’s efforts. After this project students can expect to have gained a deeper knowledge of how to measure a company’s level of diversity and analyzeRead MoreDiversity Audit1613 Words   |  7 PagesDIVERSITY AUDIT Diversity Audit at Starbucks Starbucks Corporation is a multinational company based in United States. It was founded in the year 1971 and is headquartered at Seattle, Washington. Starbucks is engaged in the business of selling coffee, coffee beans and different types of bakery products all over the world. The company also has a division known as Starbucks Entertainment division which is utilized for marketing films, music and books (Yahoo Finance, 2012). The coffeehouses ownedRead MoreDiversity Audit2743 Words   |  11 PagesDiversity in the Workplace Professor Matthew Quinn December 8, 2013 Diversity Audit Company to Audit: Johnson And Johnson This diversity audit begins with a background about the company, as well as some important information about key Diversity executives. What will be addressed in the audit are what efforts Johnson Johnson made to foster diversity competence and understand, what efforts were made in furthering the knowledge or awareness about diversity, what strategies were used toRead MoreDiversity Audit Essays3848 Words   |  16 Pages/ HRM582 Starbucks Coffee Company Diversity Audit Cindy Rizo and Robin Jones Keller Graduate School of Management In this paper, we will be discussing a diversity audit that took place with the Starbucks Coffee Company. The audit consists of the company’s background, what the team’s criteria for a diverse organization should be and the findings on what the organization diversity practices truly consist of based on research provided from interviews, company statements and news articles. TheRead MoreThe Organizations Stand, Diversity Audit1257 Words   |  6 PagesConduct Audit In order to perceive about the organization’s stand, diversity audit is vital and the separation that is needed to cover its objectives area. Notwithstanding this, implementation and planning diversity audit is a crucial procedure and there are some key focuses that Sam s West, Inc. (working together as Sam s Club) ought to consider with a specific end goal to direct differing qualities review in a compelling way (Oberoi, 2014). These are portrayed as beneath: The audit must coverRead MoreDiversitys Impact on Organizations1630 Words   |  7 PagesAbstract Diversity must be created and maintained with in organizations. The purpose of this paper is to examine the impacts of diversity onto an organization in addition to explaining the legally mandated and stakeholder driven explanations for mandatory diversity. Diversity’s Impact on Organizations Diversity within an organization is a blending of people from various cultural, religious and ethnic backgrounds. Diversity has challenged organizations to setRead MoreDiversity and Equity Audit in My First Grade Classroom Community932 Words   |  4 PagesI teach first grade at Lowe Elementary School; my class is made up of twenty-four very diverse seven year-olds; they come from all over the city of Louisville, from a variety of socio-economic situations. Each student brings a unique personality to our classroom community, and they all work hard to become â€Å"smarter and smarter† and to â€Å"go to college†. Thirteen students are boys and eleven are girls. Of these twenty-four students, three of them are English Language Learners. Additionally, eight studentsRead MoreAnalysis Of Sams West Inc.1476 Words   |  6 PagesDescription of Diversity Initiatives In 1983, Sam’s West, Inc. was founded, it is membership-only retail  warehouse clubs is an American chain operated and owned by  Walmart. It is named after Walmart founder  Sam Walton. The 47 million Puerto Rican and U.S members are served by Sam s Club chain, as of 2012 (Sam’s Club, 2016). Being 8th major U.S. retailer, Sam s Club holds 2nd rank, as of 31st Jan 2008, behind Costco; it deals in volume among distribution centre clubs with 57 billion in dealsRead MoreManaging diverse workforce1842 Words   |  8 Pagesï » ¿ Modern Management MGT500- 2012 Managing Diverse Workforce Workforce diversity includes the obvious differences we see when we look around: race, gender, national origin, sexual orientation, age, religion and ethnicity. But it’s also the less obvious traits, the subtle differences that often register with us unconsciously, such as socioeconomic status, marital status, educational background, language, accent and appearance. We all have something that makes us unique, some specialRead MoreThe Human Resources And Compensation Committee. The Human1637 Words   |  7 Pagesholding other executive and c-suite positions through the organization. Bombardier and Outside Auditors The independent auditing firm for Bombardier is Ernst and Young. The independent auditor has direct access to the Audit Committee and has the right to attend all meetings of the Audit Committee, unless there is a private session. The responsibility of the independent auditor includes preparing the annual audited consolidated financial statements and conducting a quarterly financial review, and making

Marketing Iphone - 1253 Words

Q1: Apple faced with two main pricing decisions for its range of iPhones. The first one is a skimming price decision and the second one is a penetration pricing decision. 1. Skimming price decision When Apple first launched the new iPhone 3GS, it made a skimming price decision which means it aims to sell to the top of the market and focuses on maximizing profits in short term so it could recover the research and development costs. 2. Penetration pricing decision As the iPhones have moved through their product life cycle (from the introduction to the growth or maturity stage) Apple adopted a penetration pricing strategy which means selling products at very low price to attract more customers. The rationale behind this decision was†¦show more content†¦2. Target costing one type of the demand- based pricing. Apple could first use market research such as consumer surveys to identify the customers’ requirements of the quality and features of the product and their perception of a ‘fair’ price before the product is designed. 3. Trial pricing Apple could price the new iPhone at a low price for a limited period of time to attract customers. This strategy can help the company to get customer acceptance at the initial period and then bring profits by increasing the price. Q4: As far as I am concerned, I would recommend skimming price and trial pricing strategy to Apple during its introduction stage of its product life cycle. When Apple moves into the growth or maturity stage of life cycle, I would recommend the penetration pricing strategy. In terms of a skimming price decision if Apple doesn’t know much about the customer demand for its new product it would be useful. The reason is that it is safer to start with a high price, which can be reduced if customers initially refuse to purchase. In this case, as Apple’s senior vice-president said the new iPhone 3GS has some unique competitive advantages in the phone market such as the wide range of applications and faster load time. These benefits make many customers feel they must have it no matter what the costs, that is to say, during the introductory stage of the new product, the demand is priceShow MoreRelatedIphone Marketing Plan3757 Words   |  16 PagesiPhone marketing plan Market Summary The iPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apples target segments consist of professionals, students, corporate users, entrepreneurs, and health care workers. Currently, the market for high-end phones like the Apple iPhone is small. Few people want Internet, video, and PDA features in one device because of the high price. The smart phone market is still relatively small comparedRead MoreIphone Marketing Assignment1235 Words   |  5 PagesSales Promotion and Publicity Group Project Part 1 iPhone Backgrounder Segmentation Professional: used to stay in touch and record information while on the go. Using applicants such as email, instant messaging and Mac OS for notes and record keeping. Students: used for style and individuality. Perform numerous functions without carrying multiple gadgets. (iPod, phone, TV shows, Internet, PDA, phone) Corporate Users: Input and access data on the go. Competition The smart phoneRead MoreApple Iphone 4s Marketing Strategy.1633 Words   |  7 PagesGroup Assignment #2. Developing Marketing Plan for Apple Iphone4s. Professor: Jennifer Hanson. Best in Teaching: Marketing600-3T1:MarketingConcepts. Developing a Marketing Plan. 1. Describe the current competitive market for your product. Can you identify the number of brands or market share they hold? Expand your analysis to include other products that are similar or could be subsituted for yours. Answer: |ProductRead MoreMarketing Report: the Iphone by Apple, Inc.2821 Words   |  12 PagesAbstract The Apple iPhone revolutionized the smart phone market. It is the first device to feature three in one integration of a mobile phone, internet surfing and digital music player capabilities. In addition, the device features a great design, has few competitors, and addresses consumers’ desires to be constantly connected in a convenient and flexible manner. Apple has continuously improved upon its original model, and has become a large international player in the saturated mobile phone marketRead MoreIphone Marketing Plan Market Analysis3888 Words   |  16 PagesiPhone marketing plan Market Summary The iPhone targets consumers who need to store information and communicate or pe ople who want entertainment on the go. Apples target segments consist of profess ionals, students, corporate users, entrepreneurs, and health care workers. Curre ntly, the market for high-end phones like the Apple iPhone is small. Few people want Internet, video, and PDA features in one device because of the high price. The smart phone market is still relatively small compared withRead MoreEssay on The UK Marketing Environment for the iPhone2507 Words   |  11 PagesThe UK Marketing Environment for the iPhone Executive Summary This report will analyze and discuss the most important elements of the marketing environment for the launch of the iPhone, that is to say the main three levels of the marketing environment: the micro-environment through the customers, competitors and distributors, the macro-environment through technological, economical, social, political and environmental forces and finally the internal environment through the relation of AppleRead MoreMarketing Plan for Iphone 4s6854 Words   |  28 PagesMARKETING PLAN FOR Smartphone iPhone 4 S Smartphone to the Yemen Market Under supervision of:- Dr. NABIL ALABSY PREPARED BY: Fadhl Mohammed Alodaini Student ID: 201012387 Mobile no: - 711592474 Email Address: - fadhl.mohammed@gmail.com MAY SEMESTER 2012 â€Æ' 1.0 Executive summary 2.0 Situation/Market Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreMarketing Management : Apple Iphone 6 Essay1829 Words   |  8 Pages DBM Level – 7 Term - 2D Assignment of Marketing Management On Apple iPhone 6 Submitted by- Submitted to- Tarun Duhan David Cook CIB00002G7 APPLE IPHONE 6 The company that have swept the world with its unique technology and identity, and have established a record breaking patents on its name is famously known as Apple. Apple was founded nearly 39 years ago in 1976 by Steve Jobs, Ronald WayneRead MoreApples Iphone Launch: a Case Study in Effective Marketing2065 Words   |  9 PagesApples iPhone Launch: A Case Study in Effective Marketing Kyle Mickalowski, Augustana CollegeMark Mickelson, Augustana CollegeJaciel Keltgen, Augustana CollegeABSTRACT When CEO Steve Jobs announced in January 2007 that Apple would be releasing a revolutionaryiPhone five months hence, consumers waited with bated breath for a phone that would deliver all the features of their iPods as well as a smart phone. Anticipation grew, just as Jobs knew it would, as Juneapproached. The launch would become oneRead MoreMarketing Design And Innovation Of Apple s Iphone2971 Words   |  12 PagesAccording to Kotler (2007), marketing is a constant process of delivering the value of the product and services to its customers. However, innovation is a process that add more value to the existing products (Jordan 2000). Many business organizations today consider design as the important competitive tool in this competitive age by implementing a successful marketing strategy (Martin 2009) and this is so true for the mobile phone industry. This study has focused on Apple’s iPhone that is one of global

Ancient Egypt Civilization Ancient And Modern Egypt

Ancient and Modern Egypt There are some countries that have a large civilization, but how many countries have had a successful civilization throughout its existence? What if there is a country that has a civilization from 7000 years ago that has a rich history, various progresses, cultures, governments, customs, and habits? A lot of its heritage still exists until now, Egypt was one of the most wonderful civilizations in human history. Ancient Egyptians lived around the Nile River, where they found rich soil for crops and invented tools to build their successful civilization. Egypt civilization has many privileges which make it one of the biggest civilizations in the world. There are a lot of questions about how Egypt civilization became one of the largest civilizations in human history. Some of these questions are about how the government was structured in ancient Egypt and how it changed in modern Egypt? What were the Egyptians religions in Ancient and Modern Egypt? What was the Egyptians daily life like in Ancient and Modern Egypt? The ancient Egyptians believed that the Pharaoh was a representative of God in human form and He was more than just a human being. They called him the lord of the two lands ( ). Therefore, he was the governmental ruler of ancient Egypt and owned all lands. Also, He collected taxes and defended Egypt. The Government in ancient Egypt was different compared to modern Egypt because the governmental positions were usually inherited. TheShow MoreRelatedEssay about Ancient Egypt and Ancient Greece903 Words   |  4 Pagesâ€Å"Ancient Egypt and Ancient Greece† According to history there existed two of many important ancient civilizations that left a significant mark in the history of human development that even today leaves modern society in awe of its greatness. In spite of being distant civilizations, Ancient Egypt and Ancient Greece share similarities and difference in terms of how they practiced religion,political structure, everyday life style, and how they built the monumental architectures that continued to amazeRead MoreAncient Egypt and Mondern Society981 Words   |  4 Pagesdozens of great civilizations have risen from nothing and fallen back into obscurity. Not all civilizations, however, leave a lasting mark on the world, especially not one so profound that influences the world as it exists today. One such civilization that has had a profound impact on daily modern lives was that of Ancient Egypt. Their systems of religion and technological innovation helped not only to leave a permanent impression on the world, but also se rved to mold both the civilizations that directlyRead MoreHow Ancient Egyptian Culture Affect Modern Day Society Essay854 Words   |  4 PagesCade Windstein Mr. Hartley World History 27 October 2017 How Does Ancient Egyptian Culture Affect Modern Day Society’s? Ancient Egypt was the first civilization to make use of the sciences, including math and medical uses. Clocks, sports, a twelve month calendar, farming, building are also believed to originate in Ancient Egypt. All of these influences our everyday lives. The Egyptians created a decimal system that used seven different symbols. Mathematical text can be traced back to around 2000Read MoreInteresting Features of Ancient Civilizations631 Words   |  3 PagesQuestion: Try to imagine what it was like to live during that time and in that place. What was it that caused the transition from Neolithic life to civilization? What were some of the major features of those civilizations that you found interesting? One of the most interesting features of ancient civilizations was the extent to which topography influenced cultural worldviews and practices. For example, in the case of the Sumerians, they possessed a highly-evolved and complex culture, as manifestedRead MoreAncient Sudan (Nubia)1715 Words   |  7 Pagesand southern Egypt. Their history and traditions can be traced to the dawn of civilization. They settled first along the banks of the Nile from Aswan. Along the Nile, they developed one of the oldest and greatest civilizations in Africa until they lost their last kingdom five centuries ago. The Nubians remained as the main rivals to the homeland of Africa’s earliest black culture with a history that can be traced from 3800 B.C. onward through the monuments and artifacts. Ancient Nubia was a landRead MoreThe Geography Of Ancient Egypt1510 Words   |  7 Pages Ancient Egypt was one of the most powerful and innovative civilizations. As one of the six civilizations to a rise independently, Egypt eventually became one of the most influential nations that lasted over three thousand years, from 3000 B.C to around 30 B.C Egypt boasted of strong leaders, a rich culture, a hierarchical society, and the source of much of it’s wealth, the Nile. The Nile provided the Egyptians with necessities like food, water, transportation, building supplies, and more. Using theRead MoreCompare And Contrast Ancient Egypt And India745 Words   |  3 Pagesbattle. Its Egypt versus India. You are a soldier in each of these civilizations, who will survive, you or him? What will you use to make sure it is you? Will it be a cudgel from Ancient Egypt or maybe a throwing stick? Maybe it will be a bow and arrow from Ancient India or a sword made with Damascus steel. In the next paragraphs I will introduce you to the weapons used during battle in Ancient Egypt and Ancient India. I will show you the similarities and the differences between the two ancient civilizationsRead MoreHistorical Characteristics Of Ancient Egypt Essay1299 Words   |  6 PagesCivilizations since the beginning of recorded history, and even before, have developed their worldview and religion based on their location and geographical surroundings. These influences would be evident in some circumstances and in others might to be subtler. A prime example of a people group that was molded by the location of the civilization is Egypt. Egypt is located in Northern Africa and is surrounded by and impacted by the Sahara Desert, Mediterranean Sea, Red Sea, and running throughRead MoreThe History Of Ancient Egypt : Egyptology And The Concept Of Culture Appropriation934 Words   |  4 PagesPerry’s music video, Ancient Egypt is seen as an exotic place in contemporary tourism of Egypt. Many people go to Ancient Egypt because they know that there are geographical differences, mummies, pyramids, tombs and artifacts that seem foreign to many people living in the 21st century. In po pular culture, Ancient Egypt seems like a lavish civilization in the middle of the desert. In many ways, the Ancient Egyptian culture draws in tourism for those who are curious about the Ancient Egyptian cultureRead MoreAncient Egypt And Ancient Egyptian Civilization865 Words   |  4 PagesThe Ancient Egyptian Civilization The Ancient Egyptians society is what I think is the best civilization that ever lived. Ancient Egypt was a civilization of ancient Northern Africa, concentrated along the lower reaches of the Nile River in what is now the modern country of Egypt. It is one of six civilizations globally to arise independently. From the great pyramids of the military conquests of the New Kingdom, Egypt’s majesty has long entranced archaeologists and historians and created a vibrant

Archimedes (910 words) Essay Example For Students

Archimedes (910 words) Essay ArchimedesArchimedes is considered one of the three greatest mathematicians of all time along with Newton and Gauss. In his own time, he was known as the wise one, the master and the great geometer and his works and inventions brought him fame that lasts to this very day. He was one of the last great Greek mathematicians. Born in 287 B.C., in Syracuse, a Greek seaport colony in Sicily, Archimedes was the son of Phidias, an astronomer. Except for his studies at Euclids school in Alexandria, he spent his entire life in his birthplace. Archimedes proved to be a master at mathematics and spent most of his time contemplating new problems to solve, becoming at times so involved in his work that he forgot to eat. Lacking the blackboards and paper of modern times, he used any available surface, from the dust on the ground to ashes from an extinguished fire, to draw his geometric figures. Never giving up an opportunity to ponder his work, after bathing and anointing himself with olive oil, he would trace figures in the oil on his own skin. Much of Archimedes fame comes from his relationship with Hiero, the king of Syracuse, and Gelon, Hieros son. The great geometer had a close friendship with and may have been related to the monarch. In any case, he seemed to make a hobby out of solving the kings most complicated problems to the utter amazement of the sovereign. At one time, the king ordered a gold crown and gave the goldsmith the exact amount of metal to make it. When Hiero received it, the crown had the correct weight but the monarch suspected that some silver had been used instead of the gold. Since he could not prove it, he brought the problem to Archimedes. One day while considering the question, the wise one entered his bathtub and recognized that the amount of water that overflowed the tub was proportional the amount of his body that was submerged. This observation is now known as Archimedes Principle and gave him the means to solve the problem. He was so excited that he ran naked through the streets of Syracuse shouting Eureka! eureka! (I have found it!). The fraudulent goldsmith was brought to justice. Another time, Archimedes stated Give me a place to stand on and I will move the earth. King Hiero, who was absolutely astonished by the statement, asked him to prove it. In the harbor was a ship that had proved impossible to launch even by the combined efforts of all the men of Syracuse. Archimedes, who had been examining the properties of levers and pulleys, built a machine that allowed him the single-handedly move the ship from a distance away. He also had many other inventions including the Archimedes watering screw and a miniature planetarium. Though he had many great inventions, Archimedes considered his purely theoretical work to be his true calling. His accomplishments are numerous. His approximation of between 3-1/2 and 3-10/71 was the most accurate of his time and he devised a new way to approximate square roots. Unhappy with the u nwieldy Greek number system, he devised his own that could accommodate larger numbers more easily. He invented the entire field of hydrostatics with the discovery of the Archimedes Principle. However, his greatest invention was integral calculus. To determine the area of sections bounded by geometric figures such as parabolas and ellipses, Archimedes broke the sections into an infinite number of rectangles and added the areas together. This is known as integration. He also anticipated the invention of differential calculus as he devised ways to approximate the slope of the tangent lines to his figures. In addition, he also made many other discoveries in geometry, mechanics and other fields. The end of Archimedes life was anything but uneventful. King Hiero had been so impressed with his friends inventions that he persuaded him to develop weapons to defend the city. These inventions would prove quite useful. In 212 B.C., Marcellus, a Roman general, decided to conquer Syracuse with a full frontal assault on both land and sea. The Roman legions were routed. Huge catapults hurled 500 pound boulders at the soldiers; large cranes with claws on the end lowered down on the enemy ships, lifted them in the air, and then threw them against the rocks; and systems of mirrors focused the sun rays to light enemy ships on fire. The Roman soldiers refused to continue the attack and fled at the mere sight of anything projecting from the walls of the city. Marcellus was forced to lay siege to the city, which fell after eight months. Archimedes was killed by a Roman soldier when the city was taken. The traditional story is that the mathematician was unaware of the taking of the city. While he was drawing figures in the dust, a Roman soldier stepped on them and demanded he come with him. Archimedes responded, Dont disturb my circles! The soldier was so enraged that he pulled out his sword and slew the great geometer. When Archimedes was buried, they placed on his tombstone the fig ure of a sphere inscribed inside a cylinder and the 2:3 ratio of the volumes between them, the solution to the problem he considered his greatest achievement. .ubfeabcb7a8e4f2ec32240b9a44dbb0d3 , .ubfeabcb7a8e4f2ec32240b9a44dbb0d3 .postImageUrl , .ubfeabcb7a8e4f2ec32240b9a44dbb0d3 .centered-text-area { min-height: 80px; position: relative; } .ubfeabcb7a8e4f2ec32240b9a44dbb0d3 , .ubfeabcb7a8e4f2ec32240b9a44dbb0d3:hover , .ubfeabcb7a8e4f2ec32240b9a44dbb0d3:visited , .ubfeabcb7a8e4f2ec32240b9a44dbb0d3:active { border:0!important; } .ubfeabcb7a8e4f2ec32240b9a44dbb0d3 .clearfix:after { content: ""; display: table; clear: both; } .ubfeabcb7a8e4f2ec32240b9a44dbb0d3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubfeabcb7a8e4f2ec32240b9a44dbb0d3:active , .ubfeabcb7a8e4f2ec32240b9a44dbb0d3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubfeabcb7a8e4f2ec32240b9a44dbb0d3 .centered-text-area { width: 100%; position: relative ; } .ubfeabcb7a8e4f2ec32240b9a44dbb0d3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubfeabcb7a8e4f2ec32240b9a44dbb0d3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubfeabcb7a8e4f2ec32240b9a44dbb0d3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubfeabcb7a8e4f2ec32240b9a44dbb0d3:hover .ctaButton { background-color: #34495E!important; } .ubfeabcb7a8e4f2ec32240b9a44dbb0d3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubfeabcb7a8e4f2ec32240b9a44dbb0d3 .ubfeabcb7a8e4f2ec32240b9a44dbb0d3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubfeabcb7a8e4f2ec32240b9a44dbb0d3:after { content: ""; display: block; clear: both; } READ: The Triumphant Reconstruction Essay 10.2. 10.2. A 10.2. Archimedes (287? -212 B.C.)rchimedes (287? -212 B.C.)Archimedes (287? -212 B.C.)History Reports

The Right to Privacy by Robert Bork. Essay Example For Students

The Right to Privacy by Robert Bork. Essay The Right to Privacy by Robert Bork. Robert Borks The Right of Privacy examined the landmark case Griswald v. Conneticut. Borks originalist view proclaimed that Justice Douglaserroneously interpreted the right of privacy from the Constitution. Theoriginalist view is that judges must strictly adhere to the language of theConstitution, thus people do not have a general right to privacy because it wasnever actually written into the Constitution. This view severely restrictsjudges in dealing with new issues that our forefathers could not have possiblyenvisioned. The inability of originalist to deal with modern and futureproblems displays a need for Supreme Court judges to be able to interpret lawsfrom the Constitution.Without this ability it would be doubtful if peopletoday could claim a general right to privacy. The Griswald case involved a bizarre law that forbade the use of condoms in thehope that it would prevent adulterous affairs. This deduction is as absurd asbanning all sales of chocolate in order to prevent obesity. Robert Bork admitted that this law did not make sense, especially in the abilityof government officials to enforce the law. Yet, Bork disagreed with the methodused by Justice Douglas to overturn the conviction of two doctors distributinginformation on condoms. Bork felt that Douglass liberal use of penumbras tocreate a zone of privacy was an excessive use of judicial power. Bork feels ajudge must follow the Constitution and should not imply anything from thevarious ideas in the Constitution. This poses problems when trying to deal withcases that the Constitution does not specifically mention. For example, withoutthe ability to interpret some of the various amendments in the constitution itwould be virtually impossible for a judge to decide cases dealing with the on-line world. Is an on-line service provider similar to a magazine publisher(Responsible for the information that it disseminates) or like a bookstore (Thatis not specifically liable for the information that it disseminates) ? Thesetypes of decisions cannot be solved with an originalist view, because theConstitution did not have the foresight to deal with such issues. In this samemanner Justice Douglas implements penumbras to arrive at a general right ofprivacy that is not explicitly written into the Constitution. These penumbrasare all valid within the spirit of the Constitution and does not go againstanything specifically forbidden in the document. Thus, the justification ofJustice Douglas to create a zone of privacy is legitimate and the old archaicGriswald laws is forever vanquished into the history books. Justice Douglaswrites;Various guarantees create zones of privacy. The right of association containedin the penumbra of the First AmendmentThe Third Amendment in its prohibitionagainst the quartering of soldiersThe Fourth Amendment explicitly affirms theright of the people to be secure in their persons, houses, papers, effects,against unreasonable searches and seizuresThe Fifth Amendment in its Sel fIncrimination ClauseThe Ninth Amendment provides: The Enumeration in theConstitution, of certain rights, shall not be construed to deny or disparageothers retained by the people. (Pg.124)Bork also complained that Justice Douglas was being quite the alarmist byimplying that the Griswald case would never be enforced. There was, of course,no prospect that it ever would be enforced. (Pg. 133) It is not very assuringto my own peace of mind, when one defends an offensive law by stating that itsnever going to be used. It only takes one ambitious politician to selectivelyenforce these laws for their own prejudice or gain. Bork complained that Douglasimagined horrible eventsthat never happened, never will, and could be stoppedby the courts if they ever seemed about to happen. (Pg. 134) It should havedawned upon Mr. Bork that Justice Douglas and his colleagues was precisely thecourt that would stop those horrible events from ever happening. .ubde50f07606b8e9392f1c4a68517c5be , .ubde50f07606b8e9392f1c4a68517c5be .postImageUrl , .ubde50f07606b8e9392f1c4a68517c5be .centered-text-area { min-height: 80px; position: relative; } .ubde50f07606b8e9392f1c4a68517c5be , .ubde50f07606b8e9392f1c4a68517c5be:hover , .ubde50f07606b8e9392f1c4a68517c5be:visited , .ubde50f07606b8e9392f1c4a68517c5be:active { border:0!important; } .ubde50f07606b8e9392f1c4a68517c5be .clearfix:after { content: ""; display: table; clear: both; } .ubde50f07606b8e9392f1c4a68517c5be { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubde50f07606b8e9392f1c4a68517c5be:active , .ubde50f07606b8e9392f1c4a68517c5be:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubde50f07606b8e9392f1c4a68517c5be .centered-text-area { width: 100%; position: relative ; } .ubde50f07606b8e9392f1c4a68517c5be .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubde50f07606b8e9392f1c4a68517c5be .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubde50f07606b8e9392f1c4a68517c5be .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubde50f07606b8e9392f1c4a68517c5be:hover .ctaButton { background-color: #34495E!important; } .ubde50f07606b8e9392f1c4a68517c5be .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubde50f07606b8e9392f1c4a68517c5be .ubde50f07606b8e9392f1c4a68517c5be-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubde50f07606b8e9392f1c4a68517c5be:after { content: ""; display: block; clear: both; } READ: The Montrà ©al Fine Arts Museum EssayThe originalist philosophy is admirable in its use of such a strict disciplinein interpreting the Constitution, yet the ultimate lack of flexibility inaddressing modern problems in the Constitution is far to binding. The role ofjudges is ultimately based upon arbitrating what is right or wrong from the lawsthemselves, but when a problem arises that is not addressed within thelaws/Constitution, then judges must be able to imply decisions based on thegeneral spirit of the original document. Basically, if the Constitution does notspecifically prohibit a right, and most amendments concur with that right, thenit is permissible for judges to create rights like privacy. It would be mostproblematic if we had a strict originalist judicial history because blackswould be only 3/5 of a person, women would never have been enfranchised, and theSenate would still be chosen by the House of Legislature. The Supreme Court (consisting of the most learned and able legal experts in thecountry) should have the ability to interpret certain aspects of theConstitution in order to prevent the Constitution from becoming a dated,historical document. Problems will continue to rise that the fathers of thiscountry could not have possibly envisioned. Robert Borks originalist view isfar too restrictive in practice to allow the Constitution to be as vital todayas it was 200 years ago. Law